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Students will investigate the current volatility in the marketplace, and the need for agile supply chains where supplier and customer teams explore opportunities for realigning processes. They will research the importance of adopting the triple bottom line, i.e. planet, people and profit, to ensure the long-term success of the business and future well-being of society in line with the UN’s SDG 12. This module aims to provide a foundation for students to develop their understanding of marketing research methods for academic and professional purposes. Students will explore a number of areas of marketing research including; the use of both primary and secondary data; an introduction to quantitative and qualitative research; and creating research samples. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice. The module provides an introduction to the market research industry and relates research ski